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12 May 2026, 15:55
Binance CMO Rachel Conlan to Depart; Former Trust Wallet CEO Eowyn Chen Named Interim Successor
BitcoinWorld Binance CMO Rachel Conlan to Depart; Former Trust Wallet CEO Eowyn Chen Named Interim Successor Binance, the world’s largest cryptocurrency exchange by trading volume, is set to lose another key executive. Chief Marketing Officer Rachel Conlan will leave the company in June, according to a report from CoinDesk. Conlan, who has led the exchange’s global brand strategy for approximately three years, will be succeeded on an interim basis by Eowyn Chen, the former CEO of Trust Wallet. A Transition in Marketing Leadership Rachel Conlan joined Binance in 2022, a period marked by significant regulatory scrutiny and a broader market downturn. Her tenure saw the exchange navigate a complex public relations landscape, including the aftermath of the FTX collapse and increased global regulatory pressure. Under her leadership, Binance’s marketing efforts focused on rebuilding trust and emphasizing compliance, a shift from the more aggressive, growth-at-all-costs approach of earlier years. The incoming interim CMO, Eowyn Chen, brings a different background to the role. As the former CEO of Trust Wallet, a leading self-custody wallet acquired by Binance in 2018, Chen has deep experience in the decentralized finance (DeFi) and user-empowerment side of the crypto ecosystem. Her appointment suggests a potential strategic pivot, or at least a continuity of the company’s messaging around self-custody and user control. Why This Matters for Binance and the Crypto Industry This leadership change comes at a critical time for Binance. The company is still operating under the shadow of a $4.3 billion settlement with U.S. authorities in late 2023, which included the departure of founder Changpeng Zhao as CEO. The new leadership team, under CEO Richard Teng, is working to reshape Binance’s image from a disruptive upstart to a regulated financial institution. A change in the marketing chief is more than a routine personnel move. It signals a potential shift in how the company plans to communicate with its users, regulators, and the broader public. Conlan’s departure after three years is a notable turnover in a high-stakes role. The choice of Chen, with her background in a product focused on user sovereignty, may indicate a renewed emphasis on Binance’s product-led growth and its commitment to the core crypto ethos of decentralization, even as it pursues regulatory compliance. What to Watch For Industry observers will be watching to see if Chen’s appointment becomes permanent. Her experience at Trust Wallet could signal a deeper integration between Binance’s centralized exchange services and its suite of decentralized products. The move also raises questions about the broader executive retention strategy at Binance, which has seen several high-profile departures over the past 18 months. For users, the change is unlikely to result in immediate, visible shifts in Binance’s marketing campaigns. However, over the medium term, the tone, focus, and channels of Binance’s communications may evolve under new leadership. Conclusion The departure of Rachel Conlan and the appointment of Eowyn Chen as interim CMO marks another chapter in Binance’s ongoing transformation. The company is balancing its need to operate within regulatory frameworks while maintaining its position as a leader in the crypto space. This leadership transition will be a key indicator of the company’s strategic direction in the coming months. FAQs Q1: When is Rachel Conlan leaving Binance? Rachel Conlan is set to leave Binance in June, according to reports. Q2: Who is replacing Rachel Conlan as CMO? Eowyn Chen, the former CEO of Trust Wallet, will serve as the interim Chief Marketing Officer. Q3: Why is this change significant for Binance? This change occurs as Binance works to rebuild its reputation following a major settlement with U.S. regulators. The appointment of a leader with a background in decentralized finance could signal a strategic shift in the company’s marketing and product focus. This post Binance CMO Rachel Conlan to Depart; Former Trust Wallet CEO Eowyn Chen Named Interim Successor first appeared on BitcoinWorld .
12 May 2026, 15:52
Franklin Templeton, Kraken Parent Payward Team Up to Tokenize Wall Street Products
The collaboration between Kraken and Franklin Templeton signals traditional finance's deepening embrace of crypto infrastructure.
12 May 2026, 15:25
Binance's chief marketing officer Rachel Conlan to leave the exchange
Eowyn Chen, former CEO of Trust Wallet, will serve as her interim replacement.
12 May 2026, 14:30
Kraken and Franklin Templeton team up for tokenized funds
🚀 Kraken and Franklin Templeton will launch new tokenized investment products for institutions. The collaboration targets blockchain-based funds and digital assets, including money market funds in $BTC technology. 🔑 Key point: Tokenized funds offer 24/7 management and faster settlement than traditional finance. Continue Reading: Kraken and Franklin Templeton team up for tokenized funds The post Kraken and Franklin Templeton team up for tokenized funds appeared first on COINTURK NEWS .
12 May 2026, 14:14
EV is available for trading!
We’re thrilled to announce that EV is available for trading on Kraken! Funding and trading EV trading is live as of May 12, 2026. To add an asset to your Kraken account, navigate to Funding, select the asset you’re after, and hit ‘Deposit’. Make sure to deposit your tokens into networks supported by Kraken. Deposits made using other networks will be lost. Trade EV on Kraken Here’s some more information about this asset : Everything (EV) Everything (EV) powers EVA, a premier AI financial adviser for DeFi and crypto trading within the Everything ecosystem. As a geeky yet highly expert AI companion, EVA delivers real-time, institutional-grade insights with a deep and comprehensive understanding of crypto projects, covering tokenomics, on-chain mechanics, market dynamics, and risk factors. EVA provides unbiased, risk-focused guidance to traders, investors, and DeFi users, transforming complex data into clear, actionable strategies. It can give you price targets and signals, analyze whale behavior on-chain, give you instant news, deep fundamental evaluations and even generate visuals and screeners on-demand with absolutely accurate data. Everything also powers unified on-chain liquidity pool that supports swaps, lending, up to 100x leverage, and token launches. This infrastructure relies on oracleless pricing, tick-based liquidation system. Please note: Trading via Kraken App and Instant Buy will be available once the liquidity conditions are met (when a sufficient number of buyers and sellers have entered the market for their orders to be efficiently matched). Geographic restrictions may apply Get started with Kraken Will Kraken make more assets available? Yes! But our policy is to never reveal any details until shortly before launch – including which assets we are considering. All of Kraken’s available tokens can be found here , and all future tokens will be announced on our Listings Roadmap and social media profiles . Our client engagement specialists cannot answer any questions about which assets we may be making available in the future. The post EV is available for trading! appeared first on Kraken Blog .
12 May 2026, 14:05
Ethereum (ETH) Sits in a ‘No-Trade Zone:’ Here’s What Will Define the Next Major Move
The second-largest cryptocurrency, which experienced a significant revival in mid-April and at the start of May, has been on a decline over the past week, and some analysts now believe it may plunge further in the near future. Others remain cautious, arguing that traders should avoid jumping into ETH until it breaks convincingly out of its recent range. Tread Carefully As of press time, the asset is trading at around $2,280 (according to CoinGecko), representing a 4% decrease over the past 7 days. The renowned analyst Ali Martinez believes anything between $2,200 and $2,400 falls within a “no-trade zone,” arguing that only a sustained close outside this area will define “the next major move.” X users Ted and CRYPTOWZARD also issued warning predictions. The former claimed that spot demand is weak and expects ETH to continue to underperform if it stays below $2,400. CRYPTOWZRD forecasted that moving above the $2.4K resistance might trigger the next upside move, while trading below could lead to more “random movement.” Certain factors reinforce the bearish scenario. The amount of ETH stored on centralized exchanges has been rising since May 5, recently surging to nearly 15 million coins. This displays that some investors have abandoned self-custody methods and flocked towards centralized platforms, which in turn increases immediate selling pressure. ETH Exchange Reserve, Source: CryptoQuant Moreover, big investors have been reducing their exposure to the asset lately. Last week, Martinez revealed that whales (who owned almost 16 million ETH by October 2026) now hold less than 13 million units. Such a sell-off shows reduced confidence from these market participants, and their actions could trigger panic across the community, potentially prompting smaller players to cash out as well. The Bullish Signs Contrary to the pessimistic predictions and elements mentioned above, there are some developments suggesting a notable price resurgence could be on the way. Earlier this month, Ali Martinez spotted a so-called golden cross on the asset’s chart, a pattern that appeared in the final days of April. The setup is widely viewed as bullish, occurring when the 50-day moving average crosses above the 200-day moving average. Back then, the analyst thought this could pave the way for a rally toward $2,680. Meanwhile, Tom Lee’s Bitmine Immersion Technologies continues to increase its exposure to the cryptocurrency and now holds 5.21 million ETH. The stash represents roughly 4.3% of the asset’s circulating supply, while its USD equivalent is almost $12 billion. The post Ethereum (ETH) Sits in a ‘No-Trade Zone:’ Here’s What Will Define the Next Major Move appeared first on CryptoPotato .
